What Is Mofusand? A Beginner’s Guide to the Adorable Cats Everyone Loves
If you’ve been scrolling through social media, browsing shops or looking for cute Japanese character collectibles, chances are you’ve come across Mofusand. From fluffy cats dressed as sharks and seafood to adorable figures that peek out from your phone and desk, these quirky characters have become a favourite among cat lovers and kawaii fans.
But what is Mofusand, and why are these cats so popular?
Whether you’re completely new to Mofusand or already recognise Shark Meow, this beginner’s guide covers everything you need to know about the adorable world of Mofusand — including two fun Mofusand products you can add to your collection.
What Is Mofusand?
Mofusand is a Japanese cat character series created by illustrator Juno (ぢゅの). The characters are known for their fluffy appearance, round faces and hilarious costumes and situations.
The official Mofusand website describes the characters as cute cats that enjoy everything from dressing up and travelling to simply lounging around and getting into playful mischief.
One of the things that makes Mofusand so recognisable is its combination of cute, fluffy cats with unexpected themes. You might see a cat dressed as a shark, surrounded by food, wearing an animal costume or getting into a completely silly situation.
It's this mix of cute design, humour and relatable everyday moments that makes Mofusand so appealing.
What Does “Mofusand” Mean?
The name Mofusand comes from the Japanese expression “mofu-mofu”, which refers to something fluffy or soft, combined with “sand” from “sandwich”.
The name fits the characters perfectly — fluffy cats combined with playful, unexpected concepts are at the heart of Mofusand.
Meet Some of the Most Popular Mofusand Cats
Shark Meow
Perhaps one of the most recognisable Mofusand characters is Shark Meow, an orange tabby cat wearing a shark costume.
The official animation describes Shark Meow as a slightly clumsy, laid-back kitty who spends time with friends while getting into little everyday adventures.
The combination of a serious-looking shark costume and an adorably fluffy cat is classic Mofusand.
Shrimp Meow
Another fun favourite is Shrimp Meow, which appears in Mofusand's shrimp-themed merchandise.
The Mofusand Hippers collection even features cats dressed as sea creatures, while another Hipper series features different shrimp-themed designs.
If you've fallen in love with these fluffy cats, why stop at illustrations?
Here are two fun ways to bring Mofusand into your everyday life.
Want your Mofusand cats to hang out with you while you work or scroll?
Mofusand Hippers are adorable decorative figures designed to attach to everyday items such as smartphones, computer monitors and photo frames.
The cats peek over the edge from the front, while their cute tails and fluffy bottoms can be seen from behind — giving your desk or device a fun little Mofusand makeover.
The Hippers collection is also a blind box, making each unboxing a surprise. The official HIPPERS product information lists seven possible types, including a secret figure.
Mofusand Posture Pals
Mofusand Posture Pal – Shark Meow
Mofusand Posture Pal – Shrimp Meow
For something a little more huggable, meet the Mofusand Posture Pals.
These fluffy Mofusand plush pals are designed to sit between you and your desk, with a built-in heart-shaped cushion that provides support while you're sitting and working or studying.
Available in adorable designs such as Shark Meow and Shrimp Meow, they're a fun addition to your workspace — especially if you spend long hours at your desk.
You can even pop one into your tote bag or work bag and bring your favourite Mofusand cat with you wherever you go.
Perfect for home offices, study desks, Mofusand fans, cat lovers, cute workspace setups, and gifts for students and coworkers.
Mofusand for Your Desk, Phone & Everyday Life
One of the best things about Mofusand merchandise is that you don't have to keep your collection hidden on a shelf.
Mofusand Hippers can decorate your phone, computer or photo frames, while Mofusand Posture Pals can become cute companions for your desk.
Together, they make it easy to add a little kawaii personality to your everyday routine.