Baggu

Shop authentic BAGGU in Singapore and discover bestselling bags and accessories designed to make everyday adventures a little more colourful.

Founded in 2007 by Emily Sugihara and her mother Joan Sugihara in California, USA, BAGGU creates thoughtfully designed everyday bags and accessories that combine functionality, sustainability, and playful style. Originally known for its iconic reusable shopping bag, the brand has become a global favourite for its durable nylon bags, colourful prints, and practical everyday essentials.

Today, BAGGU is best known for its Medium Nylon Crescent Bag, Shoulder Bag, Cloud Bag, reusable shopping bags, pouches, packing cubes, laptop sleeves, and travel accessories. Loved by creators and featured across TikTok and Instagram, BAGGU products have become must-have everyday carry essentials for work, travel, and daily life.